A lot of what I do for clients is to focus on what is called content marketing, in other words providing and developing materials that will live on for a very long time and can even be repurposed. When a company has something notable happen, or they undertake a project or participate in an event that… Read more »
A few weeks ago, I traveled to Atlanta to speak before their local Customs brokers and freight forwarder’s association. The trip was very productive, as I used it to close one piece of business and am currently pursuing two more. The flight down with United was uneventful. The return trip was pure, unmitigated hell; a… Read more »
I am very thankful for the opportunity to have spoken before the Atlanta International Forwarders and Brokers Association on Tuesday at their monthly meeting at the Atlanta Marriott. It was a great crowd. They were attentive, engaging, involved and eager to win the four, half-pound bags of Aurora Coffee I gave away for just a… Read more »
When companies approach me asking for suggestions to stay in touch with customers and prospects, one of the quickest and easiest ways is through an e-mail newsletter sent on an established, expected schedule. But just “having a newsletter” is not sufficient. There are important considerations throughout the design, writing and distribution process. Keeping it relevant… Read more »