Over the past few weeks, I’ve had the privilege of hosting one webinar and attending two. Webinars can be a tremendous way to engage an audience of your customers or prospects. It’s not something that should be undertaken without a plan, and here are three things to keep in mind when planning yours. Choose a… Read more »
This week, Airbnb, a service that I use when I travel, unveiled a new brand mark. They say that the logo is a combination of a home, a heart and a location pin. They call the symbol “Bélo”, meaning “belonging”. Others, it would seem, have pointed out that it is far from an original creation. All… Read more »
This week, I led a webinar for a client about the importance of supply chain visibility. Supply chain visibility is key for a logistics company for customer retention, revenue generation and proactive communication. Let’s briefly touch on each one and why it is so crucial. Customer retention Freight rates are constantly in flux regardless of… Read more »