B2B Marketers–Think of AI as Pokemon

AI has been heralded as a game-changer for B2B marketers in terms of providing more personalized customer experiences, streamlining processes and delivering real-time insights. But it’s also a tool that’s only as good as the data (and recency of data) that it’s been fed, the answers can be inconsistent, and it likes to make things… Read more »

Programmatic: Matchmaker, Matchmaker, Make me a Match!

What Are Programmatic Ads? Programmatic ads are like the modern-day matchmakers of the marketing world; they introduce your business to the perfect people. As a result, B2B companies can benefit from higher levels of engagement and increased ROI. Programmatic advertising is a type of automated ad buying that uses algorithms to purchase digital ads based… Read more »

Backlinking: Back off Black Hat!


In the wild and crazy world of SEO, backlinking can either make or break you. But, don’t worry, we’re here to help you navigate the dangerous waters of bad backlinks. In 2023, you’ll want to steer clear of the following types of links if you want to keep your SEO strategy on straight and narrow…. Read more »

Word of the Week: Living Lexicon of Linguistics

Welcome to the “Word of the Week,” where we share an agency or industry keyword, buzzword, or phase for your further edification when working on your marketing or advertising! Join us every Friday for an updated word for your lexicon below! January 20th’s word is: Branding. Branding: The process of creating and promoting a brand,… Read more »

Backlink Best Practices 2023

Backlink Part 1

Get ready folks, because we’re about to dive into the wild and wacky world of the backlink! But don’t worry, we’ll help you side-step those quicksand traps error bogs.  What is a Backlink? Let’s start by defining backlinks. Think of them like a little “vote of confidence” for your website. It’s when another website links… Read more »

Ideas with Irma: Prose and Cons

Prose and Cons

Have you ever attended a convention just for fun? Well, I have! And I’m going again starting the 10th through the 13th of February. I’ll be gone having a blast with friends and whatnot, but I’m also looking at this with a new outlook on the world around me. Not just from a COVID-19 and… Read more »

Farewell, LH D-ALCC

There are few things in life that are final or a “last opportunity” at something. I just found out that the restaurant my wife and I had our wedding reception at in 2004 and was a longtime fixture on the Rosemont dining scene was razed this week. Irony – the word “raze” when destruction is… Read more »

Cookies are Crumbling; Pass the Milk

Cookies are going away

If you work in an ad agency, are a marketer, or are just an advertising enthusiast, you have probably heard that Cookies are Crumbling in terms of digital analytics. This should come to no surprise as the aged biscuit has been on its last leg for some time. Safari & Firefox have already blocked them… Read more »

Erin’s Monthly Musings – PRIDE

PRIDE's Position? Global.

I got the instruction to write this week for our company blog without any actual direction on the topic or the length, which isn’t my comfort zone. My job here at Position : Global is to write a precise amount on a particular topic, so the freedom to prattle on is disquieting and exciting.  Even… Read more »

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