Recently I attended the annual meeting of the Transportation Marketing & Sales Association (TMSA) for the first time, and it was an incredible experience. As a rookie in the logistics industry, I was impressed by how welcoming the organization was – they even paired me with a buddy who was a board member to help… Read more »
AI has been heralded as a game-changer for B2B marketers in terms of providing more personalized customer experiences, streamlining processes and delivering real-time insights. But it’s also a tool that’s only as good as the data (and recency of data) that it’s been fed, the answers can be inconsistent, and it likes to make things… Read more »
What Are Programmatic Ads? Programmatic ads are like the modern-day matchmakers of the marketing world; they introduce your business to the perfect people. As a result, B2B companies can benefit from higher levels of engagement and increased ROI. Programmatic advertising is a type of automated ad buying that uses algorithms to purchase digital ads based… Read more »
In the wild and crazy world of SEO, backlinking can either make or break you. But, don’t worry, we’re here to help you navigate the dangerous waters of bad backlinks. In 2023, you’ll want to steer clear of the following types of links if you want to keep your SEO strategy on straight and narrow…. Read more »
Welcome to the “Word of the Week,” where we share an agency or industry keyword, buzzword, or phase for your further edification when working on your marketing or advertising! Join us every Friday for an updated word for your lexicon below! January 20th’s word is: Branding. Branding: The process of creating and promoting a brand,… Read more »
Get ready folks, because we’re about to dive into the wild and wacky world of the backlink! But don’t worry, we’ll help you side-step those quicksand traps error bogs. What is a Backlink? Let’s start by defining backlinks. Think of them like a little “vote of confidence” for your website. It’s when another website links… Read more »
Have you ever attended a convention just for fun? Well, I have! And I’m going again starting the 10th through the 13th of February. I’ll be gone having a blast with friends and whatnot, but I’m also looking at this with a new outlook on the world around me. Not just from a COVID-19 and… Read more »
As the second year of the pandemic draws to a close, Position : Global has humbly had a growth and opportunity filled year. We know what our customers on the front lines of the supply chain war have been living since January, 2020, and we are focused on doing everything in our power to support… Read more »
There are few things in life that are final or a “last opportunity” at something. I just found out that the restaurant my wife and I had our wedding reception at in 2004 and was a longtime fixture on the Rosemont dining scene was razed this week. Irony – the word “raze” when destruction is… Read more »
If you work in an ad agency, are a marketer, or are just an advertising enthusiast, you have probably heard that Cookies are Crumbling in terms of digital analytics. This should come to no surprise as the aged biscuit has been on its last leg for some time. Safari & Firefox have already blocked them… Read more »
I got the instruction to write this week for our company blog without any actual direction on the topic or the length, which isn’t my comfort zone. My job here at Position : Global is to write a precise amount on a particular topic, so the freedom to prattle on is disquieting and exciting. Even… Read more »
SEO is continuously evolving, and in a post-2020 world, things are no different for search engine optimization. Google will be undergoing a series of ranking algorithm shifts that are important to keep in mind when optimizing your posts and site in 2021. That’s where we come in! Now, before you panic and think this shift… Read more »