B2B Marketers–Think of AI as Pokemon

AI has been heralded as a game-changer for B2B marketers in terms of providing more personalized customer experiences, streamlining processes and delivering real-time insights. But it’s also a tool that’s only as good as the data (and recency of data) that it’s been fed, the answers can be inconsistent, and it likes to make things… Read more »

Backlinking: Back off Black Hat!


In the wild and crazy world of SEO, backlinking can either make or break you. But, don’t worry, we’re here to help you navigate the dangerous waters of bad backlinks. In 2023, you’ll want to steer clear of the following types of links if you want to keep your SEO strategy on straight and narrow…. Read more »

Backlink Best Practices 2023

Backlink Part 1

Get ready folks, because we’re about to dive into the wild and wacky world of the backlink! But don’t worry, we’ll help you side-step those quicksand traps error bogs.  What is a Backlink? Let’s start by defining backlinks. Think of them like a little “vote of confidence” for your website. It’s when another website links… Read more »

Be Prepared for Your Big Moments

On September 10th, AirStrip Technologies discovered that they couldn’t handle the traffic on their site when it was showcased in the Apple Watch demonstration during the keynote speech. “Our website was crashed within seconds,” AirStrip CEO Alan Portela said. Within hours of the keynote, Airstrip received product inquiries which crashed the company’s servers. Having watched… Read more »

Zombie content marketing

A lot of what I do for clients is to focus on what is called content marketing, in other words providing and developing materials that will live on for a very long time and can even be repurposed.  When a company has something notable happen, or they undertake a project or participate in an event that… Read more »

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