AI has been heralded as a game-changer for B2B marketers in terms of providing more personalized customer experiences, streamlining processes and delivering real-time insights. But it’s also a tool that’s only as good as the data (and recency of data) that it’s been fed, the answers can be inconsistent, and it likes to make things… Read more »
In the wild and crazy world of SEO, backlinking can either make or break you. But, don’t worry, we’re here to help you navigate the dangerous waters of bad backlinks. In 2023, you’ll want to steer clear of the following types of links if you want to keep your SEO strategy on straight and narrow…. Read more »
Get ready folks, because we’re about to dive into the wild and wacky world of the backlink! But don’t worry, we’ll help you side-step those quicksand traps error bogs. What is a Backlink? Let’s start by defining backlinks. Think of them like a little “vote of confidence” for your website. It’s when another website links… Read more »
SEO is continuously evolving, and in a post-2020 world, things are no different for search engine optimization. Google will be undergoing a series of ranking algorithm shifts that are important to keep in mind when optimizing your posts and site in 2021. That’s where we come in! Now, before you panic and think this shift… Read more »
On September 10th, AirStrip Technologies discovered that they couldn’t handle the traffic on their site when it was showcased in the Apple Watch demonstration during the keynote speech. “Our website was crashed within seconds,” AirStrip CEO Alan Portela said. Within hours of the keynote, Airstrip received product inquiries which crashed the company’s servers. Having watched… Read more »
People who receive your email might at some point lose interest and want to unsubscribe. When they do, don’t take it personally, but don’t give them a hard time about it, either. If you’re using any of the major email marketing platforms, you’re aware that you can put recipients in groups so perhaps they don’t… Read more »
Content marketing is providing information about you, your brand or your company on an ongoing basis. It can take on many forms, but one thing is certain, it must be managed and done continuously in order to convey to the world your engagement with it, as well as to give clients and potential clients a… Read more »
How to make that “yes” in the pitch meeting binding. We’ve all been there. The presentation is done finished, heads nod in agreement; you’ve knocked it out of the park. The decision maker tells you, “Okay, let’s go. Send over the power of attorney and we’ll get started.” You float out of the office. You… Read more »
A lot of what I do for clients is to focus on what is called content marketing, in other words providing and developing materials that will live on for a very long time and can even be repurposed. When a company has something notable happen, or they undertake a project or participate in an event that… Read more »