Welcome to the “Word of the Week,” where we share an agency or industry keyword, buzzword, or phase for your further edification when working on your marketing or advertising! Join us every Friday for an updated word for your lexicon below!
January 20th’s word is: Branding.
Branding: The process of creating and promoting a brand, including its name, identity, and image.
Example: Branding is like giving your company a makeover. Think of us as the fairy godmother of marketing. We’ll take your plain-Jane business and turn it into a Cinderella brand that everyone will be talking about.
January 27th’s word is: Creative Concept.
Creative Concept: an idea or theme that forms the foundation for an advertising or marketing campaign. It is a unique and compelling message or story that is used to engage and persuade the target audience.
Example: A creative concept is like a catchy song, it’s the hook that grabs people’s attention and makes them want to hear more. It’s the idea that sets your campaign apart from the rest, and makes it unforgettable. Imagine us as the music producers of the advertising world, we’ll take your message and turn it into a hit single that everyone will want to sing along to.
February 3rd’s word is: Target Audience.
Target Audience: The specific group of people that a business or organization wants to reach with its marketing or advertising efforts. This group is usually defined by demographic characteristics.
Example: “A target audience is like a secret club, it’s the group of people who get your jokes, understand your message, and are most likely to become your loyal customers. We’re like the bouncers of the advertising world, we’ll help you find the right people to let into your club and make sure they have a great time once they’re in.”
February 10th’s word is: Media Plan.
Media Plan: A strategy for selecting and using various media channels to reach a target audience and achieve specific marketing or advertising objectives. The media plan outlines the types of media that will be used, the frequency and timing of the messages, and the budget allocated for the campaign.
Example: “A media plan is like a game of chess, you have to think ahead and make strategic moves to get to the end goal. It’s the blueprint that maps out where, when, and how your message will be delivered to your target audience. We’re like the Grand Masters of the advertising world, we’ll plan your media strategy with precision and make sure that every move is checkmate.”
Join us next week for a dive into the last of our phrases: “Campaign.“