Welcome to the “Word of the Week,” where we share an agency or industry keyword, buzzword, or phase for your further edification when working on your marketing or advertising! Join us every Friday for an updated word for your lexicon below!
January 20th’s word is: Branding.
Branding: The process of creating and promoting a brand, including its name, identity, and image.
Example: Branding is like giving your company a makeover. Think of us as the fairy godmother of marketing. We’ll take your plain-Jane business and turn it into a Cinderella brand that everyone will be talking about.
January 27th’s word is: Creative Concept.
Creative Concept: an idea or theme that forms the foundation for an advertising or marketing campaign. It is a unique and compelling message or story that is used to engage and persuade the target audience.
Example: A creative concept is like a catchy song, it’s the hook that grabs people’s attention and makes them want to hear more. It’s the idea that sets your campaign apart from the rest, and makes it unforgettable. Imagine us as the music producers of the advertising world, we’ll take your message and turn it into a hit single that everyone will want to sing along to.
Join us next week for a dive into the phrase: “Target Audience.“